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How to Use LinkedIn Matched Audiences to Target Your Prospects

Targeting your Prospects with LinkedIn Matched Audiences

How to Use LinkedIn Matched Audiences -LinkedIn provides a lot of opportunities for marketers to establish their brand and expand their network. LinkedIn uses various features to target its custom audience and “LinkedIn matched audience” is one of them. With this, you can retarget your website audience and deliver the right marketing message to them. Apart, from that it also helps to promote your services and gives you a chance to manage your audience through one single dashboard.

LinkedIn platforms help to generate more business leads and LinkedIn matched audiences help to achieve your targeted results. It uses mainly three types of tools by which you can use a matched audience to target your prospects on LinkedIn. These are:

Website Retargeting

As the name implies, website retargeting helps to target those LinkedIn members who have already visited your website. With this tool, you will be able to segment website visitors, tailor ad content and convert more prospects. You can follow the below steps to get started with a website retargeting:

  • First, you need to add “LinkedIn Insight Tag” to your website to track your visitors.
  • Go to the “Create an audience to retarget section” create your rules with three rules- “Starts with”, “exact” and “contains”. You need to define the URL of the website you want to retarget the visitors.
  • After defining this URL, LinkedIn will display ads to those who visited them in the past 90 days.
  • Now you need to attract more LinkedIn members because you need to reach 300 audience size to see the results which can take up to 48 hours.

LinkedIn Matched Audiences –Account-Based Targeting

Account-based targeting allows you to target the companies against 12+ million LinkedIn pages on LinkedIn. With this, you can target those companies with whom you wanted to work.

This allows you to target those customers who are highly interested, and you can drive more conversions by doing this. Here you only need to do the below mentioned things:

  • Prepare your account list in a row and column manner. Save it as a .CSV file.
  • Set your ads by choosing the “uploaded audience” option from the “Tools” drop-down of “matched audience”. Now, you have to choose the uploaded audience tab and you can upload your list here.

Apply filters on your list to segment it and try to include at least 1000 companies in your list so that you can scale on a large level.

How to Use LinkedIn Matched Audiences With Contact Targeting

It is a convenient way to target members which allows you to target those members who are already part of your contact list. You can drive more clients by building a customized audience and by delivering relevant content. You can also integrate your email contact list.

You need to follow the same steps to reach the “uploaded list audience tab” as you did in account-based marketing. Here you can choose to upload a list option. After launching your campaign, your campaign can begin delivering.

If you want to use data integration, you can choose the option “Connect to a marketing automation platform” from “uploaded audience tab” and choose from secret or public keys. After setting up your API keys, it typically takes about 48 hours before your campaign segments appear and you can easily target your prospects after that. How to Use LinkedIn Matched Audiences


LinkedIn matched the audience positively helped to improve the number of clients and boost your business ROI. Use this amazing feature to create your audience and retarget them and reduce their sales journey.

5 Reasons Why You Need LinkedIn for Your Business

There has been a tremendous rise seen in the integration of social media networks in the marketing strategies of many B2B businesses. However, when it comes to social media marketing, businesses instantly think of social media giants such as Facebook and Twitter.

These Networks does have the largest following but when it comes to promoting brands or growing connections, you must be linked with the network specifically designed for building business connections, which is LinkedIn.

Especially if you are in the B2B space then you shouldn’t wait to incorporate LinkedIn into your social media marketing strategy, if you still haven’t included it then here are the top 5 reasons why you must do it.

1. Improve SERPs

LinkedIn is not only able to help you grow connections, but it also helps in improving the search engine ranking of your company page. You can do it by updating your LinkedIn page on a regular basis by posting freshly brewed content for your connections.

Google ranks LinkedIn company pages and posts highly in the search engine results pages, so adding updates to your company page and optimizing posts for SEO helps to improve your performance in the search results pages. Here are three tips that you can follow to do so:

  • Include relevant keywords
  • Placing a link of your company page on your website
  • Sharing relevant and fresh content

2. Effective Platform for Lead Generation

The use of LinkedIn is not only limited to improving your social media presence, but it is also a perfect tool for generating quality leads. According to a previous study conducted by HubSpot, LinkedIn results in higher lead generation than other social media networks. LinkedIn Matched Audiences

There are a variety of ways to generate leads through LinkedIn:

  • Produce quality and fresh content
  • Use clear calls to action
  • Add a custom banner to your company page

3. Build Better Relationships

Being a business professional, you can’t ignore the power and importance of building relationships with clients and LinkedIn is all about creating and sustaining good business relationships.

You can use your LinkedIn business page to extend your network and reach potential customers. As well as posting on your own company’s page, you should join groups that are related to your industry and spend some time looking at the level of participation and conversations LinkedIn Matched Audiences.

4. Reinforces Your Brand

LinkedIn allows you to ensure that your clients and potential clients find the exact information you want them to see. When you get involved with online groups and discussions, you can effectively manage and build your online reputation. This helps in portraying a positive image of your brand to your clients and prospects.

5. Effective Way for Content Distribution

As a key channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry.

Sharing your content on LinkedIn gets it in front of your current connections and followers and using LinkedIn advertising extends its reach even further by allowing you to target your distribution to industry influencers and potential clients.

LinkedIn is a worthwhile investment to be made for your business. It is an invaluable addition to your marketing strategies. It is the one platform that gives you all the information you need to know about your client and network – so you might as well use it. How to Use LinkedIn Matched Audiences

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